london-shopper

Ignorance: Sometimes It Really Is Bliss

Focusing on the client One of my clients brought on an experienced sales manager to help them build up a new customer base from scratch. After a few weeks, however, they were starting to question their decision. The challenge was no small task, and he was working tirelessly to analyze the market and evaluate potential…

satelite dishes

Why do stories work?

It’s our brain. That’s the reason. It only works in connecting things. And it always wants to establish a connection between cause and effect. Well, if we’re being honest, then it is not the brain’s fault. Not really. It’s simply the type and manner in which we function as human beings. We are always looking…