Storytelling - The New Wisdom In Sales

Storytelling is The New Wisdom In Sales

The following took place between 09:00 AM and 10:00 AM. Events occurred in real time on the campus of one of the Ivy League Universities neuroscience labs. The findings are critical for every sales person. Moreover, the findings are critical to each and any negotiation and whenever you want to convince someone to follow your lead.…

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Forget the Facts! Tell a Story!

Stories have this magical power to make our rational minds, our evaluative mechanisms, and our analytical left-hemisphere shut down (or at least go numb). Don’t worry; this isn’t something to be scared of. We haven’t gone brain dead; we have simply opened up other, more creative parts of our minds and given them a chance…

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Why do stories work?

It’s our brain. That’s the reason. It only works in connecting things. And it always wants to establish a connection between cause and effect. Well, if we’re being honest, then it is not the brain’s fault. Not really. It’s simply the type and manner in which we function as human beings. We are always looking…