Get it NOW on Amazon | Whenever you want to achieve something, you need to communicate with other people. Storytelling is the best strategy. Learn to use the knowledge and techniques in this book to inspire your customers, your prospects, your boss and your partners – even your spouse. Storytelling is the name of the…
In the past year, I started swimming. My doctor said I needed to start strengthening my core to avoid problems down the road and recommended swimming as a good, low-impact solution. Unfortunately, after a couple of months, I started having problems with my shoulder. Annoyed as I was that my “health program” was making me…
Each and every time you visit a web shop, read a new page or send an email, data is being sent and received through an hidden cable system that stretches around the globe. It was a German engineer who was one of the first attempted to put electrical signal cables in the sea. His name…
False assumptions can hold you back “Back when I was still working as a physicist, people were always coming up to me with problems that they weren’t able to solve and asking me to check their math. After a while I started to realize that I was just wasting my time. The thing was, the…
Focusing on the client One of my clients brought on an experienced sales manager to help them build up a new customer base from scratch. After a few weeks, however, they were starting to question their decision. The challenge was no small task, and he was working tirelessly to analyze the market and evaluate potential…
The following took place between 09:00 AM and 10:00 AM. Events occurred in real time on the campus of one of the Ivy League Universities neuroscience labs. The findings are critical for every sales person. Moreover, the findings are critical to each and any negotiation and whenever you want to convince someone to follow your lead.…
Make others happy and leverage your success. For more than twenty years, I have been searching and researching the forces that move people. What makes someone do something? What motivates them? Why is one person active and propellant, and others are undetermined and downright depressed? What makes people successful? What even is success? Contrary…
According to Twitter co-founder Jack Dorsey, you should use storytelling as an integral part of the creation process. After Jack co-founded the ubiquitous social networking service in 2006, he went on to found electronic payments company Square in 2009. Speaking at the Entrepreneurial Thought Leaders lecture series from Stanford Technology Ventures, Jack said: ‘One of…
How to get Investors and Customers Excited and to Throw Money at You! Why do we remember “Little Red Riding Hood” after so many years? Does the name “Mr. Spock” ring a bell? On the contrary, why do our prospects forget our presentations 10 minutes after we leave their office? What makes a presentation stick?…
Great storytelling is the summation of innumerable qualities and factors, and who we laud as the greatest of them all is more a question of diversity than of consensus, as Raconteur discovered in a survey of authors, journalists, professionals and students. Full article click here
